“No-Brand Quality Goods” – this is how the name of the Japanese lifestyle store MUJI can be translated. The brand was founded in Tokyo in 1980 under the name Mujirushi Ryohin, and operates 800 stores in over 26 countries. The promise this brand makes is simple, yet profound: no well-known brands, but good quality. This is reflected in the careful choice of materials, rational manufacturing processes, and a universal simplicity in design and use of the products, which cover a wide range from cosmetics, office supplies, clothing, to furniture.
MUJI is a brand whose credo is so firmly anchored that every product, even the brand name, reflects it. How do you build a flag-store for such a company? We asked David Correa, Senior Manager at TAKENAKA Spanish branch, about it.